Sample Book Cover
The benefits of writing a Guide (eBook)
- It has immediate perceived educational value for your audience
- It will help your audience get to know you and therefore build trust
- It will separate you from a lot of your competitors
- It will give you a position of authority on the subject matter covered in the guide
- It will provide content for your blog and other social media profiles. For example, excerpts from the guide can be posted on your blog, Facebook, Twitter etc. with a link back to download the guide
- It will grow your email list as you invite your audience to subscribe to download. You can then follow-up with additional related content and at the appropriate time, introduce a related ‘paid product’ (what you sell).